Everyone knows that fashion is cyclical. Trends come then disappear and after a few (perhaps decades) years return. Is it possible to call it a return? It’s a difficult question. However, there are several features of clothing which never disappear and therefore don’t return. One of them is a whole class of objects and these are denim pieces.
E. O. Paton Electric Welding Institute was chosen as the location for the first LYUTO Campaign. It was done on purpose since even nowadays the aesthetics of socialist realism reminds us of that powerful creative message the left avant-garde representatives carried. Studying the early attempts of the Bauhaus and Vkhutemas members in the clothing design, we created a series of photographs that holds the feeling of inspiration for the future and the revolutionary character within itself that was inherent in the titans of those years creative revolution. By combining the atmosphere of Soviet modernism in interiors with the work of conceptual designers, we created a manifesto of the modernity in the spirit of Henri Bergson – create, but remember that there is no present without the past!